Inside The Guru Mind - Peter Drucker
The unexpected success or failure of the company or of its competitors is a sign that the assumptions behind the theory of a business are no longer valid. For example, had GM paid attention to the success of Chrysler’s minivans, it might have realized that the market was changing and that its core competencies had become obsolete. GM could also...
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Quản trị dữ liệu thông tin maketing
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IDIOTS GUIDE - Complete Idiots Guide to Small Business
IDIOTS GUIDE - Complete Idiots Guide to Small Business - According to Statistics Canada, there are approximately two million Canadian businesses that employ fewer than twenty people. Collectively, these businesses contribute more than $50 billion to the economy.
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Harvard Business School Press - Blue Ocean Strategy (2005)
Harvard Business School Press - Blue Ocean Strategy (2005). THIS IS A BOOK about friendship, about loyalty, about believing in one another. It was because of that friend-ship, and that belief, that we set out on the journey to explore the ideas in this book and eventually came to write it.
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Harvard Business Review - Why Good Companies Go Bad
Many leading companies plummet from the pinnacle of success to the depths of failure when market conditions change. Because they’re paralyzed? To the contrary, because they engage in too much activity—activity of the wrong kind. Suffering from active inertia, they get stuck in their tried-and-true activities, even in the face of dramatic shifts in...
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Harvard Business Review - What Is Strategy - Michael Porter
Harvard Business Review - What Is Strategy - Michael Porter
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